Bcg Matrix Of Microsoft Company Information

BCG Matrix of Microsoft Corporation • 1. Presenter Abdus Samad Sadi • Presentation on Boston Consulting Group (BCG) Approach • Microsoft Corporation Microsoft Corporation is an American technology company. Headquarter is located in Redmond Washington USA. Founded by two friends, Bill gates and Paul Allan. Year is April 4, 1975, • High market share in a fast growing industry Windows 10 • Cash Cow • Windows 7 Market share is 49. Download Film Thailand First Love 2. 42% within two consecutive year its market growth is only 2%.

• Question mark • Windows Phone It was first launched in October 2010.Low Market Share Low Market Growth • Dogs • Windows Vista Low Market Share High Growth Prospects • 1. Build: Increase investment in windows phone. Can push up it question marks to star and finally a cashcow. Hold: Microsoft is not going to invest more in windows 7. Pdf Font Download Free Gujarati Books on this page.

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So it will remain cashcow. Harvest: Reduce investment in Windows 10 to try to take out maximum cash flow from it. It will increase overall profitability make cashcow. Divest: Microsoft release the amount of money which was already stuck in the business. Microsoft can sell windows Vista or stop its marketing Post analysis Strategy.